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Functions

Organizational functions represent specialized capabilities and responsibilities within Kyndof. Each function owns specific processes, maintains standards, and contributes to value creation.

Core Functions​

Creative & Design​

  • Fashion Design - Design development, pattern making, material research
  • PR - Public relations, brand communications, media outreach

Sales & Marketing​

  • Sales - Client acquisition, relationship management, order processing
  • Marketing - Brand positioning, content creation, digital campaigns
  • MD (Merchandising) - Product assortment, pricing strategy, inventory planning

Operations & Supply Chain​

  • Operations - Production coordination, quality control, workflow optimization
  • Supply Chain Management - Vendor management, procurement, materials sourcing
  • Logistics - Shipping, warehousing, distribution, delivery coordination

Customer & Support​

Corporate Functions​

  • HR - Recruitment, employee development, performance management
  • Finance - Financial planning, accounting, budgeting, reporting
  • Legal - Contracts, compliance, intellectual property, risk management
  • IT - Systems management, infrastructure, technical support
  • GA (General Administration) - Facilities, office management, administrative support

Strategic​

  • Strategy - Strategic planning, market analysis, business development
  • IR (Investor Relations) - Investor communications, fundraising, stakeholder engagement

Function Structure​

Each function contains:

  • Overview - Mission, scope, key responsibilities
  • Processes - Documented workflows with steps and SOPs
  • RABSIC Matrix - Accountability assignments for key decisions
  • Tools & Systems - Technology stack and platforms used

Cross-Functional Collaboration​

Many processes require coordination across functions:

  • Product Launch: Fashion Design → Marketing → Sales → Logistics
  • Custom Orders: Sales → Fashion Design → Operations → Quality Control
  • Strategic Planning: Strategy → Finance → All Functions

See Value Streams for end-to-end workflows.