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Activity: Concept Development

Duration: 2-3 days Owner: Creative Director Prerequisites: Approved brief with reference images Output: 3-5 concept sketches showing distinct design directions

Purpose​

Research the character, period, and context thoroughly, then create multiple design concepts that interpret the brief in different creative directions.

Process​

1. Research Phase (4-8 hours)​

Historical/Period Research:

  • If period costume: Research clothing silhouettes, fabrics, construction methods of the era
  • Identify historical accuracy requirements vs. theatrical interpretation
  • Document social class, occupation, regional variations

Character Research:

  • Study source material (film, book, game, theatre script)
  • Analyze character personality, role, arc
  • Identify symbolic colors, motifs, character evolution

Reference Gathering:

  • Collect 20-50 reference images
  • Organize by: silhouette, color palette, texture, details, historical accuracy
  • Create mood board in design software

2. Concept Sketching (1-2 days)​

Generate 3-5 Distinct Concepts:

Concept TypeApproachWhen to Use
LiteralDirectly from source materialClient wants accuracy
StylizedArtistic interpretationTheatrical or fantasy context
ModernContemporary twist on periodFashion-forward events
PracticalFunction over formAction-heavy performance
LuxuryPremium materials, detailsHigh budget, showcase piece

Each Sketch Must Show:

  • Front view (full body)
  • Key detail callouts (closure method, embellishment, special features)
  • Color palette (4-6 colors)
  • Fabric suggestions (texture notes)
  • Silhouette description (fitted, flowing, structured, etc.)

3. Annotation (2-4 hours)​

Add notes to each sketch explaining:

  • Design rationale (why this direction?)
  • Key features (what makes it special?)
  • Construction approach (how it's built)
  • Estimated complexity (simple/moderate/complex)

Quality Checklist​

  • All concepts are visually distinct (not minor variations)
  • Each concept addresses all brief requirements
  • Sketches are clear enough for client to visualize final costume
  • Color palettes are documented
  • Construction feasibility reviewed with Pattern Maker
  • Concepts span range of budgets/timelines

Last Updated: 2026-02-02 Activity Owner: Creative Director