Brand Ops Standard Operating Procedures
SOPs for sales, marketing, and customer engagement operations.
Overview
Brand Ops drives revenue growth and brand awareness through systematic client acquisition, relationship management, and marketing initiatives.
Categories
Sales
Client acquisition, quoting, and order management.
| SOP ID | Title | Status |
|---|---|---|
| SOP-100 | Client Inquiry Response | Active |
| SOP-101 | Quote Preparation | Draft |
| SOP-102 | Order Confirmation | Draft |
Marketing
Content creation, social media, and campaign management.
| SOP ID | Title | Status |
|---|---|---|
| SOP-110 | Content Creation Workflow | Draft |
| SOP-111 | Social Media Posting | Draft |
| SOP-112 | Campaign Launch | Draft |
Key Process Flows
Sales Workflow
- Inquiry: SOP-100 - Client Inquiry Response
- Quote: SOP-101 - Quote Preparation
- Contract: SOP-102 - Order Confirmation
- Handoff: SOP-001 - Design Brief Intake (2000atelier)
Marketing Workflow
- Plan: SOP-110 - Content Creation
- Create: SOP-111 - Social Media Posting
- Launch: SOP-112 - Campaign Launch
Department Contacts
- Sales Manager: Sales process, pricing, client relationships
- Marketing Manager: Brand strategy, content, campaigns
Quality Standards
- Response Time: 100% within 4 hours (client inquiries)
- Quote Conversion: ≥40% (accepted quotes / sent quotes)
- Client Satisfaction: ≥4.5/5.0 average rating
Department Owner: Brand Ops Manager SOP Count: 6 procedures Last Updated: 2026-02-02