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Marketing Function

Mission​

Build brand awareness, generate qualified leads, and position Kyndof as the premier custom costume and fashion design partner for theater, film, and events.

Scope​

  • Brand strategy and positioning
  • Content creation and distribution
  • Digital marketing (website, SEO, social media)
  • Lead generation and nurturing
  • Event marketing and partnerships
  • Portfolio and case study development
  • Public relations and media outreach

Key Responsibilities​

Brand Management​

  • Define and maintain brand voice, visual identity
  • Ensure brand consistency across all touchpoints
  • Develop messaging frameworks for key audiences
  • Manage brand assets and guidelines

Content Strategy​

  • Create editorial calendar aligned with business goals
  • Produce blog posts, case studies, portfolio pieces
  • Design visual content (images, videos, graphics)
  • Distribute content across channels (website, social, email)

Lead Generation​

  • Drive website traffic through SEO and content
  • Manage social media presence (Instagram, LinkedIn, Pinterest)
  • Run targeted ad campaigns (Google, Meta)
  • Nurture leads through email marketing

Partnership & Events​

  • Identify partnership opportunities (theaters, production companies)
  • Attend industry events and tradeshows
  • Coordinate sponsorships and collaborations
  • Build relationships with influencers and press

Core Processes​

Tools & Systems​

  • Notion: Content calendar, campaign tracking, asset library
  • Canva: Graphic design and visual content creation
  • Instagram, LinkedIn, Pinterest: Social media platforms
  • Google Analytics: Website traffic and conversion tracking
  • Mailchimp: Email marketing and automation
  • Ahrefs: SEO and competitive analysis

Key Metrics​

  • Website traffic (monthly unique visitors)
  • Lead generation (MQLs per month, target: 20)
  • Social media engagement (followers, engagement rate)
  • Content performance (views, shares, time on page)
  • Email performance (open rate >25%, click rate >3%)
  • Cost per lead (CPL)
  • Marketing-sourced revenue

Team Structure​

  • Marketing Director (A) - Strategy, budget, team leadership
  • Content Creator (R) - Writing, design, production
  • Social Media Manager (R) - Platform management, community engagement
  • Marketing Coordinator (S) - Administrative support, analytics reporting

See Responsibilities for detailed RABSIC matrix.