Marketing SOPs
Standard Operating Procedures for content creation, social media, and campaign management.
Available SOPs
| SOP ID | Title | Version | Last Updated |
|---|---|---|---|
| SOP-110 | Content Creation Workflow | Draft | TBD |
| SOP-111 | Social Media Posting | Draft | TBD |
| SOP-112 | Campaign Launch | Draft | TBD |
Process Overview
Marketing drives brand awareness and client acquisition through strategic content and campaigns.
Marketing Workflow
Content Planning → SOP-110: Content Creation → SOP-111: Social Posting →
SOP-112: Campaign Launch → Performance Tracking
Key Roles
- Marketing Manager: Owns marketing strategy, brand guidelines
- Marketing Coordinator: Executes content creation, posting schedules
- Content Creator: Produces photography, video, written content
Quality Metrics
- Posting Consistency: 100% (no missed scheduled posts)
- Engagement Rate: ≥3% average (likes, comments, shares / followers)
- Lead Generation: ≥10 qualified leads per month from marketing
Category Owner: Marketing Manager Last Updated: 2026-02-02