Kyndof Glossary
When you hear an unfamiliar term in a meeting, you'll find it explained here in plain language.
Three Glossaries
We've organized terminology into three categories to make finding what you need easier:
Core Terms (This Page)
Quick-reference essential terms everyone should know, organized alphabetically in Korean and English.
Fashion Industry Terms
Specialized terminology for K-pop costume production and vintage fashion:
- Fabric types and characteristics
- Construction methods
- K-pop costume terminology
- Vintage fashion jargon
- Quality control terms
- Measurement standards
Company-Specific Terms
Kyndof's internal systems, frameworks, and cultural concepts:
- RABSIC, IMS, CompanyOS
- Snowball Principle, Assetization
- Circle structure, Value Streams
- Performance evaluation standards
- Decision-making frameworks
How to Use This
Don't memorize everything. Just bookmark this page and search (Ctrl/Cmd + F) when you hear something new.
Each glossary includes:
- Clear definitions in plain language
- Real-world examples from Kyndof
- Links to detailed documentation
- Cross-references to related concepts
Learning Priority
Day 1 (Know these first):
- 눈덩이 원칙 (Snowball Principle) - See Company Terms
- RABSIC - See Company Terms
- IMS - See Company Terms
- 서클 (Circle) - See Company Terms
- 자산화 (Assetization) - See Company Terms
Week 1 (You'll encounter these soon):
- SOP - See Company Terms
- KPI / OKR - See Company Terms
- Value Stream - See Company Terms
- 병목 (Bottleneck) - See Company Terms
- 레버리지 (Leverage) - See Company Terms
For Fashion Teams: Familiarize yourself with Fashion Industry Terms during your first week.
Everything else: Learn as you go.
Core Terms
ㄱ
가설 (Hypothesis)
Definition: An unverified business idea or assumption that needs testing.
Example: "We believe a vintage denim line will be popular with women in their 20s" is a hypothesis until we test it with actual customers.
Related: See decision-making documentation in How We Work
ㄴ
눈덩이 원칙 (Snowball Principle)
Definition: Kyndof's core philosophy - creating structures where small beginnings grow on their own over time.
What it means: Every action should either:
- Build on what already exists (making it bigger)
- Create reusable assets (starting a new snowball)
Example: Writing documentation for a process you just learned. Next person learns faster → teaches another person faster → knowledge compounds.
Anti-pattern: One-off actions that don't get recorded. The work evaporates when you're done.
Core idea: "We roll one snowball together" - everyone contributes to building something that grows.
ㄷ
다원적 문화 (Multi-Circle Culture)
Definition: We don't force one company-wide culture. Different teams can have different cultures that fit their work.
Example:
- 2000Atelier: Craftsmanship, deep focus, attention to detail
- 2000Archives: Speed, experimentation, iteration
Both are valid. Neither is "more Kyndof" than the other.
ㄹ
레버리지 (Leverage)
Definition: Points where small effort creates large results.
Example: Building an automation system. You invest 10 hours once, it saves 1 hour every day forever.
Anti-pattern: Doing the same manual task over and over without improving the process.
Look for: Repetitive work that could be automated, documented, or delegated.
ㅁ
Malik 방법론 (Malik Methodology)
Definition: Fredmund Malik's 22-Sheet Business Framework that forms the foundation of our IMS (Integrated Management System).
Why it matters: This framework is why our Notion workspace is structured the way it is - Goals connect to KPIs connect to Tasks in a specific way.
For most people: You don't need to study Malik deeply. Just know that there's a method behind how we organize business data.
ㅂ
버디 (Buddy)
Definition: Your assigned guide during your first two weeks.
What they do:
- Answer "stupid questions" (there are none)
- Explain unwritten rules
- Have lunch with you
- Help you navigate your first days
Your job: Ask questions freely. That's why they're here.
복리 효과 (Compound Effect)
Definition: Value that grows exponentially over time, not linearly.
Example: Documentation doesn't just save time once. It:
- Saves time for every new person
- Which lets them contribute faster
- Which creates more documentation
- Which accelerates the next person even more
Recognition: At Kyndof, you get 100 points for work that creates compound effects, not just 50 points for completing tasks.
병목 (Bottleneck)
Definition: The slowest step in a process that limits everything else.
Example: Sample production takes 5 days → entire project timeline stretches 5 days, even if everything else is fast.
Key principle: Fix the bottleneck first. Speeding up other steps doesn't help.
How to spot: Look for where work piles up waiting.
ㅅ
서클 (Circle)
Definition: A business unit or team within Kyndof. Each circle can have its own culture.
Current circles:
- 2000Archives
- 2000Atelier
- Corporate
Why "circle": Traditional hierarchies have top and bottom. Circles emphasize that each unit is complete on its own while being part of the whole.
SOP (Standard Operating Procedure)
Pronunciation: "에스오피" (S-O-P)
Definition: Step-by-step documentation of how to do a repetitive task, written so anyone can follow it.
Example: "Collaboration Workflow SOP" documents every step from initial contact to final delivery.
Why it matters: When someone is sick or leaves, work doesn't stop. Anyone can pick up the SOP and execute.
Good SOP = Process survives people leaving
ㅇ
아이젠하워 매트릭스 (Eisenhower Matrix)
Definition: A method to prioritize work by urgency and importance.
Four quadrants:
- Urgent + Important: Do immediately
- Important + Not Urgent: Schedule and plan
- Urgent + Not Important: Delegate
- Not Urgent + Not Important: Delete
Why Eisenhower: President Eisenhower used this to manage decisions during WWII and presidency.
자산화 (Assetization)
Definition: Turning one-time work into reusable assets.
Checklist for assetization:
- ☑ Documented (others can use it)
- ☑ Processized (turned into repeatable SOP)
- ☑ Datafied (captured in structured format)
- ☑ Reusable (works for future situations)
Example: After a successful campaign:
- NOT assetized: "We did great! Move on to next one."
- Assetized: Analyze why it worked → document the approach → create template → next campaign uses the template
ㅈ
0인 팩터 (Zero Factor)
Definition: An element that destroys the entire outcome if it fails. In multiplication, if one factor is zero, the result is zero.
Example: Product (9/10) × Design (9/10) × Delivery (0/10) = Total customer satisfaction: 0
Management principle: Identify zero factors first and fix them before optimizing anything else.
How to find: Look for "if this fails, everything fails" components.
A-Z
A급 인재 (A-Player)
Definition: Someone with both high capability AND positive attitude.
Characteristics:
- Strong individual performance
- Contributes to team culture
- Attracts other A-players
Kyndof standard: We want A-players who lift everyone around them, not brilliant jerks who perform alone.
AX (Automation Transformation)
Definition: Going beyond digital transformation (DX) to AI-based automation.
Five stages:
- Digitization (paper → digital)
- Digitalization (digital workflows)
- Digital Transformation (business model changes)
- AI-Assistance (AI helps humans)
- AI-Delegation (AI handles tasks autonomously)
Kyndof goal: Automate 80% of repetitive work with AI.
Brilliant Jerk
Definition: Someone who is extremely talented but toxic to team culture.
Kyndof policy: "No Brilliant Jerks" - we don't tolerate this, no matter how good you are.
Why: One brilliant jerk drives away 3-5 A-players. Net negative for the company.
I-M
IMS (Integrated Management System)
Definition: Kyndof's Notion-based management system. Everything connects: Goals → KPIs → Strategies → Tasks.
Core databases:
- Goals
- KPIs
- Strategies
- Tasks
- Projects
- Decisions
- (and 8 more)
Why it matters: This is how we make sure strategic goals actually connect to daily work.
K-O
KPI / KR / OKR
KPI (Key Performance Indicator): Metrics that measure success. Examples: monthly revenue, repurchase rate, delivery lead time.
KR (Key Result): Measurable outcomes in OKR framework. Must be quantifiable.
OKR (Objectives and Key Results): Goal-setting framework.
- Objective = what you want to achieve (qualitative)
- Key Results = how you measure it (quantitative)
Example:
- Objective: "Become the best vintage fashion brand in Korea"
- KR1: Reach 10,000 monthly active customers
- KR2: Achieve 40% repurchase rate
- KR3: Get 4.5+ average review rating
T-V
Tasks DB
Definition: The Notion database where all tasks are tracked.
States:
- ToDo → InProgress → Review → Done
Why it matters: This is the source of truth for "what needs to be done." If it's not in Tasks DB, it doesn't exist.
Value Stream
Definition: The entire flow of how we create and deliver value to customers.
Example flow: Planning → Design → Production → Marketing → Delivery → Customer Service → Customer
Management principle: Look at the whole stream, not individual steps. Find bottlenecks across the entire flow.
50-100
50점/100점 평가 (50/100 Evaluation)
Definition: Kyndof's performance evaluation standard.
50 points: You achieved the goal (did what you were supposed to do).
100 points: You achieved the goal AND contributed to compound growth (made next time better).
Examples:
| Task | 50 points | 100 points |
|---|---|---|
| Run campaign | Campaign completed | Campaign completed + documented learnings + created template |
| Fix bug | Bug fixed | Bug fixed + added test + documented root cause |
| Ship product | Product shipped | Product shipped + improved shipping process |
Key insight: 100 points = you made the snowball bigger, not just rolled it once.
Need a Term Added?
If you encounter a term not listed here:
- Ask in Slack #help channel
- Ask your Buddy
- Request addition from CEO Staff
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