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Sales Function

Mission​

Drive revenue growth through exceptional client relationships, consultative selling, and seamless order fulfillment for custom costume and fashion production.

Scope​

  • B2B sales to production companies, theaters, costume designers
  • B2C sales for high-end custom pieces
  • Client relationship management throughout lifecycle
  • Order intake, tracking, and coordination with production
  • Pricing and contract negotiation

Key Responsibilities​

Client Acquisition​

  • Identify and qualify leads from theater, film, TV, events industries
  • Conduct needs assessments and consultative selling
  • Present portfolio and capabilities to potential clients
  • Manage proposal and contract processes

Relationship Management​

  • Serve as primary client contact throughout engagement
  • Understand evolving client needs and production schedules
  • Proactive communication on order status and timelines
  • Upsell and cross-sell opportunities

Order Management​

  • Intake and documentation of custom specifications
  • Coordinate with Fashion Design for feasibility and timelines
  • Pricing in collaboration with Finance and Operations
  • Order tracking from contract to delivery

Core Processes​

Tools & Systems​

  • Notion: Client database, order tracking, pipeline management
  • Slack: #sales channel for coordination
  • Google Drive: Proposal templates, contract storage
  • QuickBooks: Invoicing and payment tracking

Key Metrics​

  • Monthly recurring revenue (MRR)
  • Client acquisition cost (CAC)
  • Average order value (AOV)
  • Client lifetime value (CLV)
  • Conversion rate (lead → closed deal)
  • Order fulfillment time

Team Structure​

  • Sales Director (A) - Strategy, team leadership, major account management
  • Account Managers (R) - Day-to-day client relationships, order coordination
  • Sales Coordinator (S) - Administrative support, CRM management

See Responsibilities for detailed RABSIC matrix.